About

  freelance writer  
Welcome to my site.
I'm an award-winning journalist and content marketing writer and strategist with a niche in consumer and enterprise technology, innovation, marketing and digital lifestyle.
I have worked in the media for nearly 20 years in London and Sydney, and my writing has been published in books, newspapers, magazines and websites. I'm currently learning French via Skype and hoping to one day have enough time to live in France and become conversant in the language of love. You can find more about my editorial writing and my content services below. If you like arts and culture, have a look at my blog Some Notes From A Broad.

Magazine & Website Editorial

I have written for magazines, websites and newspapers in Australia, the US and the UK covering digital lifestyle, consumer and enterprise tech, marketing and a dash of travel. My work has appeared in The Sydney Morning Herald, The Australian, CHOICE, Which?, HomeWork, CMO, The South China Morning Post, The Qantas and Jetstar inflight magazines, Australian Gourmet Traveller and many other publications. See the Projects grid below or the My Work tab to find some of my clips.

Content Writing & Strategy

Content writing and strategy includes B2B and B2C advertorial, marketing, corporate and client services.
Content marketing clients include design and digital agencies, global hotel SaaS platforms, martech and adtech businesses, security vendors and professional services providers.

I specialise in content packages, see the Content Marketing page for more detail on creating a suite of content to meet your goals.

Writing & Editing

B2B and B2C content marketing writing and editing includes:
* Thought leadership and op eds
* Blogs, case studies and ebooks
* White papers
* Newsletters and web copy
* Demand gen and email sequences

Content Strategy

Content marketing strategy includes:
* Full content audit
* Develop customer journey and personas
* Content goals, ideation and content plan
* Content calendar, publishing platform and promotion plan
* Content analytics review and iteration

Researching

Research includes:
* Desktop
* Data research from a variety of sources
* Survey, white paper and report anaysis
* Social media audit and analysis

Content Marketing Packages

Content marketing packages can include:
* White paper, thought leadership, blog or case study
* Related landing page
* Email campaign promo
* Social media copy
* Slide deck
* Summary sheet

Projects Grid - Editorial

The War for Talent, HomeWORK magazine, UK

The War for Talent, HomeWORK magazine, UK

Your Digital Legacy, Which magazine, UK

Your Digital Legacy, Which magazine, UK

The X factor in CX?

The X factor in CX?

Future Retail, The Times Raconteur

Future Retail, The Times Raconteur

Streaming Report, Choice magazine, Australia

Streaming Report, Choice magazine, Australia

Messaging Apps Security Report, Choice, Australia

Messaging Apps Security Report, Choice, Australia

Bangkok Travel Story, Jetstar Inflight magazine, Australia

Bangkok Travel Story, Jetstar Inflight magazine, Australia

Marlborough Sound, New Zealand

Marlborough Sound, New Zealand

Travel article for Australian Gourmet Traveller magazine.

Laos Travel Article

Laos Travel Article

Travel story for the Qantas inflight magazine.

From My Blog

Are you working alone?

If you’re a freelancer, there’s a good chance you’re working alone. It’s one of the things many freelancers enjoy -…

Click here to read more from the blog