If data is the currency of digital marketing, fuelling surveillance capitalism and adtech, where did it all start?

If data is the currency of digital marketing, fuelling surveillance capitalism and adtech, where did it all start?
In 2023, the promises and perils of technology will improve our virtual lives while we grapple with the hard bits.
Soulbound Tokens are digital tokens that represent someone’s identity and are a different form of NFT because they tokenise and verify credentials.