Freelance Journalist, Content Writer and Strategist
I’m currently writing for a range of magazines and websites as a freelance journalist. I’m also a content marketing writer and strategist, working with clients producing thought leadership articles, op eds, explainers, blogs, case studies and white papers. My niche areas are innovation, digital transformation, digital lifestyle, technology, marketing and a dash of travel. My clients include SaaS, IoT, blockchain, martech, cloud and enterprise and consumer tech businesses across hotel and hospitality, marketing, professional services, security and agency.
I lived in the UK between 2017 and 2019 for a mid-life gap year of travel and change of work. I’m now back living in Sydney and working as a journalist and content marketing writer and strategist. My newest personal project is the arts, culture and digital lifestyle blog Some Notes From A Broad.
A Selection of Articles
As a freelance content writer, I have a lot of clippings in my portfolio and this is a small selection of articles. It’s by no means exhaustive, but it does capture some good examples of my recent and older work.
NFT art & NFT artists and the moves to reduce the environmental footprint of minting.
Artists creating and selling artwork in the metaverse
When tech goes shopping: How smart-device customers are changing retail
Australia is playing catchup on cybersecurity defences
Human element poses most risk in cloud migration
The security implications of the new Australian data-sharing scheme
What CSOs need to know about Australia’s consumer data right
Tech that spots lies in resumes
Raconteur in The Times – How greentech is improving supply chain sustainability
Raconteur in The Times – 6 Retail Trends
Raconteur in The Times – Blockchain in Improving Insurance
Raconteur in The Times – Cybersecurity in Digital Transformation
Raconteur in The Times – Choosing the Right Cloud Set-up
Online Consumer Tracking feature
TripAdvisor Scammed by Fake Reviews
Weighing up the Risks of Facial Recognition
Travel Writing
The Australian – Mudlarking on The Thames
The Thai House Bangkok Cooking School
My Career in Publishing: Journalist in Sydney
I moved to freelance in 2018 after working as a journalist for CHOICE, the Australian Consumer’s Association, website and magazine. I spent just over a decade writing about consumer issues with a focus on technology. I covered most aspects of consumer tech: privacy, piracy, broadband, streaming, waste, tech reliability, online safety, health, bitcoin and cryptocurrencies, AR and VR, travel tech and safety, global roaming, new apps and web trends, 3D printing, ewallet and online payments, online family history, online surveillance and the list could go on. Consumer journalism has a mission as its purpose: to empower consumers to make better choices for the products and services they buy. I loved having a clear, ethical purpose of working to help the members who funded our work.
I also worked freelance on and off during this time covering career, lifestyle, health, medical, travel and corporate writing and editing. My writing has been published in The Sydney Morning Herald, The South China Morning Post, Qantas Inflight magazine, the JetStar inflight magazines, Sunday Life magazine, The Open Road, The Bulletin, Men’s Style to name a few.
Magazines, Before It All Went Online
I worked in magazines in the earlier Noughties and late Nineties in Sydney at Australian Consolidated Press (ACP). During this time I worked at Australian Gourmet Traveller and Gourmet Traveller Wine magazines. I always think this was like my education in fine dining and wine. It was a unique insight into the genius and brilliance of top chefs and the sublime food they create. Starting at ACP, also worked on daily high circulation magazines, a corporate computer magazine when the Y2K bug was a thing.
Getting my Start in Student Publishing
University publishing is a well-trodden path for journalists, writers and designers to get their start in the industry. I was co-editor of several students handbooks and the university paper. It helped me get my first start in publishing, which was writing for MISWeb and as an editorial coordinator at a medical publisher.
